• Why does serialisation matter for international medicines supply chains?

• What measures are being taken by big pharma to support supply chain integrity and safety?

• How using GS1 standards can protect and empower people via accessible product data

• How GS1’s global partnerships and initiatives are working simultaneously to “fight the fakes”

Speaker: Oksana Pyzik (Chair), Associate professor (teaching), practice & policy, UCL School of Pharmacy and Academic / youth group chair, Fight the Fakes Alliance; Rahul Singal, Chief pharmacy and medicines information officer, NHS England; Dr Alison Cave, Chief Safety Officer, Medicines and Healthcare products Regulatory Agency; Elizabeth Scanlon, Scientific communication officer & ePI product owner, European Medicines Agency